Every once in a while the world of retail changes. The colors brighten, the air lifts, and no, I'm not talking about the weather. I'm talking about the big signs that are hoisted and plastered on the windows, I'm talking about Sales. Clearances. Specials. These phenomena earn more for businesses than promoting new items at full price- which is great for the consumer shopping for a bargain and great for the business owner trying to lighten a load of merchandise they seem to have too much of. Talk about a win-win situation.
I'm talking about retailers inviting bargain shoppers into their places business to shop, and yes, save. In the world of retail, the business with the best revenue at the end of the quarter seems to be the one that used the most advertising. But let's not think big: lets think small. Retail Label Small.
Retail labels are commonly found with a small, single message saying something like "50% Off", "Clearance", or my personal favorite "Buy 1, Get 1 Free" ( because whats better than one great item? Two!). This message is printed in bold on a brightly colored background, so the consumer's eye naturally picks it up.
An item on sale that is individually labeled is also more likely to be purchased simply because of the easy message it sends out. All to many times have we been in at the checkout with a great item that wasn't on sale at all: it was simply tossed into a bin by another shopper. The customer goes home dissapointed and the retailer distressed over the lost business. Retail labels reduce both risks.
But these little billboards aren't just stickers, they can also double as a security device. This "Paid" sticker is what called 'tamperproof' for a reason. The sticker has a slit in the middle, making it hard to peel off in one piece, and even harder to place onto an item that actually hasn't been paid for.
Retail labels are starting to grow in popularity, they can most likely be use at:
