LabelValue.com is an e-commerce website focused on direct thermal printer labels, pre-printed labels and stickers and custom-printed labels. The pre-printed labels and stickers include a wide range of products, from retail labels and inventory labels to veterinary cage and chart labels.
The site was launched January 9, 2006, by Mark Callison and Paul Puleo. On May 8, 2006, the two hired their first employee for the shipping department. In late 2006, Tim Donovan was recruited from another label manufacturer and joined the team on January 2, 2007, to oversee the production department. As of June 18, 2014, the company had grown to 33 employees.
July 6, 2011, the Tampa Bay Business Journal announced that LabelValue.com was included on its list of Fast 50 companies, an award that recognizes the fastest growing privately held companies in the Tampa Bay area. One month later, on August 2, 2011, the parent company, Web Commerce Partners, Inc. was named in Internet Retailer’s Second 500 Guide, which considers information like company financial, operational and performance data, as well as vendors in key categories. Mark Brohan, Vice President of Research, said, “Web Commerce Partners grew web sales 20% in 2010. They are a successful niche merchant and ranked No. 676 in the Second 500 Guide.”
September 28, 2011, the parent company of Web Commerce Partners was again recognized for growth and was included on the Inc. 500|5000 List.
On July 7, 2012, LabelValue.com was named to the Tampa Bay Business Journal’s Fast 50 List for the third year in a row. Paul Puleo said the “award reflects [the] staff’s dedication to providing the best possible service. [The] customer service team is knowledgeable and committed to exceeding our customers’ expectations and our shipping department is extremely proficient at getting orders shipped quickly and accurately.”
May 27, 2013, LabelValue.com launched its new website, which introduced new, improved navigation and a redesigned custom labels section.
On January 3, 2013, LabelValue.com purchased a new Xerox Digital Color Press to add to its collection of flexographic printing presses. Mark Callison said the printer “new digital printing technology for custom label as well as hang tags. It also allows us to offer extremely affordable pricing as well as incredibly fast turnaround.”
A variety of products are sold on LabelValue.com, including direct thermal labels, pre-printed labels and stickers, custom labels, label printers and accessories, and office supplies. A large portion of the website is dedicated to its large assortment of Dymo compatible labels, although it is continuing to focus more on custom-printed labels for products and home use.
Searching for products on LabelValue.com is generally simple. On the homepage, potential buyers can search for products using the search bar or they can search for labels and printers by navigating through the drop down menus and selecting the printer brands and series’ or the printer type. Buyers can also use the navigation tabs in the header to find the product they need.
When a buyer views a product, he can view the reviews to better determine if he would like to buy. If he clicks “Add to Cart,” the menu from the cart drops down to show him the product was added to the cart and to let him know if he has earned a free gift or if more products need to be added to the cart to be eligible for a free gift. In order to purchase a product, buyers must enter their email address, although an account is not required. The total product cost with tax is shown prior to entering payment. Buyers are given the choice between free shipping or expedited shipping at an additional cost. Payment options include credit/debit cards or Paypal. An order form is also available that customers can print and mail or fax with the payment.
According to the website, LabelValue.com prides itself not only on the value of its products, but also on its commitment to the employees and their success. Its core values are passion for and responsibility to the customer, dedication to quality, passion and a drive to improve, commitment to fostering healthy working relationships through communication, respect and teamwork, and personal and corporate integrity.