Food & Beverage Packaging online currently is running a poll asking visitors to vote for the packaging they believe will be the next big thing for alcoholic beverages. As of today, pouches are in the lead with 38% of the votes, with shaped glass bottles following behind with 29% of the votes.
I’ve been seeing more and more stand-up pouches in grocery stores in the last year. You commonly see children’s food and drinks coming in stand-up pouches, and it’s becoming increasingly common to see pre-mixed drinks in a stand-up pouch form.
It’s easy to see why more food manufacturers are switching to this form of packaging. Compared to traditional packaging, especially glass bottles for alcoholic beverages, the stand up bottles weigh significantly less, which means lower shipping weights. The packaging also costs much less than glass containers, which will lower the cost of material for these food manufacturers.
All of this savings can then be passed on to the consumer in the form of lower costs. These stand-up pouches will also stand apart from the more traditional packaging on the store shelves, which will help it to get noticed more quickly. With some well designed custom labels on the stand-up pouch combined with the extra attention the pouches get, the stand up pouches could result in improved sales.
There’s also another factor to consider: the environment. Manufacturers who switch to a stand up pouch will be able to promote that their businesses are environmentally conscious. These plastic pouches will result in less waste and less carbon. They are also easily recyclable.