LabelValue Label Blog

LabelValue.com Adds Cold Foil Printing

Customers seem to be facing more and more options each time they go to the store for cosmetic products. Whether yours is the product selected from among the others is largely dependent upon the aesthetic appeal of the item. One way you can increase your cosmetic product’s value and attract the customers’ attention is to add shine and shimmer with a foil label.

LabelValue.com is happy to help you with this, having recently added cold foil to its list of available options for custom labels.

Cold foil is an in-line rotary process that transfers metallic foil to the facesheet of a pressure sensitive label. Unlike hot foil stamping, cold foil printing doesn’t require heat to transfer the foil. You can cold foil when printing your labels onto a flexo press as a part of the printing process or, if you are printing digitally, the cold foil can be added as a secondary process.

Unlike other methods of foil labeling, with cold foiling affords you the benefit of registering printed graphics in one pass, creating a precise finished product. Also unlike hot stamping, cold foiling doesn’t require extra rotary dies, which keeps the cost competitive.

We recognized that achieving right look for your custom labels is an important part of creating a product that will fly off the shelves. Set your product apart from the rest with a beautifully designed color label overlaid with transparent foil. Perfect for your cosmetic labels, health and beauty labels, and beverage and wine labels, you will never regret the decision to take your product’s packaging to the next level.

To begin printing personalized labels for your cosmetics or other health and beauty products, visit us online at LabelValue.com for a free quote.

Grow your Brand with QR Codes

I was reading an article today about trends that are anticipated in the world of search marketing in 2012. This has been a big year for anyone in search engine marketing with lots of changes in the world of Google and a movement towards placing greater importance on social ranking factors. However, of the changes anticipated in 2012, mobile is expected to be one of the largest growth components.

QR codes are expected to play a major role in search marketing in 2012. They are also being increasingly used on billboards and signage, since nearly 50% of the mobile population has smart phones. This as proven during a recent trip to Busch Gardens, where I passed a sign that talked about an upcoming show that would be held at the park. Along the side of the sign about a foot wide was a QR code, impossible to miss.

Unfamiliar with QR codes?

QR codes, otherwise known as Quick Response codes, are dimensional barcodes that represent or track information on a product. The QR code stores URL’s and addresses, which can be accessed quickly by scanning the code with a smart phone. It is a great way to have customers participate in contests or drive traffic to your Facebook fan page or Twitter page. It’s also a great way to provide enhancements to your products, creating custom landing pages for individual products to provide customers with additional information and features that will encourage them to purchase.

Eventually, these QR codes will likely be present in the corner of all programs on television, especially news programs. It will, ultimately, be added to all online advertising in addition to URLs or replace them altogether. Search engines will, over time, rely more heavily on interest from the use of QR codes, relying less on the more traditional text links.

Custom Wine Bottles: The Perfect Gift for Holiday Parties

Have you attended a holiday party in someone’s home during the last month or will you be attending a New Year’s Eve party this weekend? Chances are you’re planning to carry in a gift to the hostess…and chances are that gift is a bottle of wine. Wine is one of the most popular gifts to take with you when you are invited to a party or even just to spend an evening at a friend’s home. Many people even keep extra bottles on hand in the event that an occasion arises. Take your wine gifts to the next level in 2012 by adding custom labels to your bottles, creating a personalized gift that will be greatly appreciated by the host and hostess.

Looking for ideas of what to put on your custom wine bottles?

If you are giving your bottles during the holiday season, you might want to consider adding a seasonal image or phrase that will help spread holiday cheer. Depending on the recipient, possibly themes could vary from religious to wintery scenes to even cute cartoon characters. You might want to also consider a photo of yourself and your spouse or family. There are any number of images or sayings that can be meaningful to the recipient. Even monograms with initials can be a nice touch.

Creating your custom wine labels doesn’t have to be a hassle either. You can achieve professional results at prices that are affordable for anyone’s budget thanks to LabelValue’s digital printing presses. Whether you are looking for labels for friends throughout the year, holiday parties, birthdays or weddings, our custom label experts are here to make sure you achieve the results you are looking for and in the time you needed them.

For more ideas for custom labels, or to get a quote for your custom wine labels, visit us at LabelValue.com.

Address Labels for Expressing Personality

With Christmas less than a week out, you have hopefully had time to do all of your shopping before now. It’s not too late to get gifts posted in time for them to make it to family for Christmas. Custom address labels are the perfect way to make the most of a special occasion, like Christmas, and provide a way for your cards and letters to stand out in the crowd. They provide a great opportunity to send a bit of yourself with every package, as the address labels are an easy way to express your own personality.

For those who want to express their faith in Christianity at Christmas, there are many labels with a strong Christian theme, as well as wreathes and other Christmas themes. If you are well known for your sense of humor, you may want to consider sending a label like the Snoopy Christmas labels, bound to make the recipient smile.

There are more artistic labels available for the Christmas season as well, decorated with beautiful scenic themes, encouraging saying and ideals with the idea or providing motivation or inspiration. Many of these come with complete sets that include not only the labels, but also note cards and folders to match.

So this Christmas, instead of sticking with the plain white address labels, try branching out to something that expresses your personality, something that will enhance your package and invoke the spirit of Christmas, leaving the recipient with a smile.

To order address labels for the holiday season, or even beautiful labels that will be appropriate and express your personality throughout the entire winter, visit us online at LabelValue.com.

Custom Labels: Top Artwork Mistakes

If you are going to spend the money to create custom labels to separate your product from the masses, you want to make sure that you are maximizing on the opportunity. Because the first thing customers notice is the artwork on your labels, it is important to make sure that you avoid making mistakes when creating the labels. Here we share some of the biggest mistakes you can make regarding the artwork on your labels.

1. Font not available at printer. Since switching to digital file preparation years ago, this has become a common problem. You may love the font you have selected for your artwork, but unless your printer has it, they will only receive an error message when opening the file. Make sure you outline all fonts prior to sending the file.
2. Spelling mistakes or typos. While this may seem so obvious that it should be able to go without saying, it is still an incredibly common occurance. While your printer may catch typos, you cannot count on it. Make sure you always have more than one person proof your labels before sending them to the printer.
3. Missing graphics or links. Much like the problem with the font, if you are using old versions of Photoshop or Illustrator, your printer may not be able to access them. Make sure that your graphics are embedded in your document before sending them to the printer in order to avoid a delay in production.
4. Expectations of color. Anyone who owns more than one printer is well aware that colors can vary drastically between printers. If precise color is important to you, make sure that you request a press proof.
5. Artwork sizing. Oftentimes artwork is sent of different size than the dimensions of the actual label. Whether this is intentional or not, always include instructions for the placement and sizing of the image. How much extra white space is needed? Do you want it centered or cropped? Again, these detailed instructions will only save time and headache during the printing process.

To request a quote for custom labels, visit LabelValue.com.

Custom Labels: Five Things to Avoid

Custom Labels are a great tool for marketing and branding your product. However, it is important to get the labels right, as they can make or break your product in the eyes of your consumer.  We have relied on Furman Killawatt Lessons to help us put together a list of the top five things to avoid when creating and purchasing custom labels.

1. Misspellings. It seems like such a simple thing, but you would be amazed at how easily a misprint can occur. Make sure that the text is proofread for errors by multiple people…prior to being sent to your manufacturer for printing.
2. Going overboard with information. Customers don’t want to be overwhelmed with information. Keep your message short, sweet and to the point. Too much written content is distracting and can turn customers off your product. Only include information that is necessary for communicating with customers.
3. Poor quality. The quality of the label reflects the quality of the product, so make sure you select labels that are of high quality.
4. Black and white. Black and white labels or labels with just black ink makes for a label that looks dull and drab, which means a label in strictly black and white will not be effective in “speaking” to your customers. People are drawn to labels that are colorful. Even if it means spending a bit more money, opt for color.
5. Content only labels. Labels with graphics are more eye catching and will draw a customer. Plain text labels should be avoided, as they will be ineffective in communicating to your customers.

To get a quote on custom labels, visit LabelValue.com.

Creating Wine Bottle Labels

Creating a wine bottle label is both a science and an art. The bottle needs to contain all of the important information buyers will be interested in as they determine whether they will like a particular bottle. However, it also needs to be a small piece of art that could tell the story of the wine. It needs to catch the eye of the consumer to motivate him to pick up the bottle in the first place.

Here, we have provided a list of the basics you will likely want on your wine bottle.

1. Brand name. This is the most obvious information you will want included and it will be the most prominent.
2. Vintage date. This is the harvest year, which means that 85% or more of the wine was produced using grapes that were grown and harvested in that given year.
3. Origin. If the vintage date is provided, the place the grapes were grown is typically included.
4. Dominant grape. Though many times optional, many wine producers identify the dominant grape used in the wine, such as Cabernet Sauvignon or Chardonnay.
5. Designation and country of original. This means identifying the nature of the product and the country of origin, such as Wine of France. Origin is required on all imported wines.
6. Name and address. The name or trade name as well as address must appear on the label.
7. Alcohol content. This information is often expressed in percent by volume.
8. Allergens. Information must be provided on allergens.
9. Warning. A health or government warning typically appears, and a health advisory is required if the bottle contains five percent of alcohol or more.
10. Net content. This is the amount of wine in the bottle.

For a quote on a custom wine bottle label, visit us online at LabelValue.com.

Create High End Soap Products with Labels

We all know that a product’s label is its most important marketing tool. Wine and liquor companies have perfected the art of creating a high end look for their brand using labels. Yet those same techniques can be applied to other products as well. Many soap makers, for example, may want to give the impression of luxury with their soap products. Use these tips to create a high end look for your soap labels or other products.

1. Descriptive language. Use words that better tell the story. Be more descriptive. Instead of telling shoppers that your soap moisturizes dry sky, consider saying that it moistens very dry skin or that their skin will be velvety smooth after using the product. The more expressive the wording, the greater the impact.
2. Hang tags. If no one else is using hang tags in your industry, you may want to consider adding them to your soap product.  They can set your product apart and imply that it is a luxury product.
3. Colors. Take a look at the meaning of various colors and the emotions that they invoke. Select something in line with the story you are trying to tell and the image you are trying to create.
4. Quality label. Even if you have the best verbiage, images, and color scheme, your product will still look cheap if you select poorly made labels. Make sure that your labels are made with the best materials and that the ink is of high quality with crisp, clear text and images.

To order soap labels or request a custom label quote, visit us online at labelvalue.com.

Save Money on your Wedding Souvenirs Using Custom Labels

Weddings are expensive. Period. One way you can save money, however, is by using custom labels to personalize less expensive wedding favors. You can have them printed with the names or monogram as well as the date of the wedding. With the help of Navy 90, we are able to offer you a variety of creative ideas for souvenirs to give your guests…without breaking your budget!

Small items. You can personalize small items like key chains, candles, or candle holders with printed labels. Try also using inexpensive wrappers and ribbon to create a more elegant, gift-wrapped look.

Non-perishable favors. Mugs, cocktail glasses and mixers are also items that can be purchased inexpensively in large numbers. With some attractive custom labels, these items can be easily personalized to make great gifts on the big day.

Treats. Purchase edible treats that can be attractively bagged in inexpensive paper bags and personalized with your custom label. Not only will this wedding favor look attractive, but will also taste delicious!

To request a quote on custom labels, visit LabelValue.com.

Designing Labels for Candles

 
We all know that a business is only as successful as its products. The product has to be eye-catching and stand out on the shelves among competitors. For candle makers, it is important to use beautiful labels that will not only reflect the quality of the candles, but also separate them from competitors. Here we have provided just a couple tips for creating custom labels for your candles.

Candles for any occasion. Candles are popular for any occasion with a festive mood, such as birthday parties or weddings. Establish whether you want your labels to be occasion-appropriate and choose design and colors accordingly. 

Consider the meaning of color. Some believe that certain colors have meanings or invoke certain emotions. Red, for example, is often associated with anger, danger, power as well as passion, desire, and love, all strong emotions. Blue, on the other hand, is typically associated with peacefulness and stability. Take color and the emotions they invoke into consideration as you design the right candle label.

Info to include. Your custom label should include the name of your company as well as address, phone number and website. You should include the weight, burn time and name of that candle’s scent. You may also want to include instructions to ensure that the candle is used safely.

To request a quote for candle labels, please visit LabelValue.com.