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Use the Luck of the Irish to Drive Sales

Four_leaf_clover_4Even though Valentine’s Day is just two weeks past, it’s not too early to start thinking about the next holiday. Incorporating holiday themes into your branding is a great way to let customers know that your brand is festive and that your company likes to have fun, and many consider few holidays more fun than St. Patrick’s Day. Consider these great ideas for incorporating the Irish spirit into your brand.

Go green. Starting next month, talk about the eco-friendly/green initiatives going on within your company. Not only will this embrace the Irish spirit during the month of March, it’s also a great way to kick off the spring. Tell your customers how your company is eco-friendly on your packaging, website and social media.

Color me lucky. Start embracing the color green in all of your marketing materials. Use green address labels, shipping labels and signage. Embrace the holiday spirit and show customers how your brand is fun and unique.

Four leaf clover. Nothing says Happy St. Patrick’s Day quite like the four leaf clover. This brightly colored symbol represents good luck and is guaranteed to bring luck to your brand when you incorporate it into your packaging. Customers look for products that stand out on store shelves and any type of holiday-themed packaging always draws the eye. Consider incorporating the luck of the Irish into your product with four leaf clovers or other Irish symbols on your custom labels.

Talk about the other green. Green represents something else, other than St. Patrick’s Day and environmentally friendly behavior… you probably can guess it immediately. Money. Consider providing a special offer around St. Patrick’s Day and driving encouraging sales with great savings. Money is a strong motivator and customers are always looking for a great deal. Use a St. Patty’s Day sale to drive sales while you embrace the holiday spirit.

To learn more about custom labels, visit us at LabelValue.com. Does your company do anything special, internally or externally, to celebrate St. Patrick’s Day?


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