Browsing the aisles of wine at the liquor store it’s hard to know which bottle to select. However, upon closer inspection, you may notice that some bottles have a barcode on the front. This barcode, commonly known as a QR, or quick response, code is a dimensional barcode that represents information. The codes can be scanned with a smart phone to display text or a website on the phone’s browser.
If you are on the fence about purchasing a product or perhaps just need more information, this quickly accessible information can provide just the information you need to compel you to purchase.
QR codes are expected to take a larger role than ever before in 2012, since nearly 50% of the mobile population owns a smart phone. This change in our mobile population has resulted in a noticeable increase in QR codes. While QR codes have been around for some time, they can now be found on products, billboards and signage wherever you go. It’s anticipated that in the near future, QR codes will be found in the corner of the television during regular programming, especially news programs, where viewers can quickly access more information on the show or news story.
For products, providing customers with information on the product can be all that is needed to convince them to purchase. You can also provide them with coupons or recipes, additions features that enhance the product. QR codes can also allow customers to take part in contests or take them to your Facebook or Twitter pages.
Inexpensive to add, your business is missing out on a prime opportunity if you don’t add QR codes to your product.
For more information on QR codes or how you can utilize them in your own business, visit us online at LabelValue.com.
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