Label manufacturers use embossing to draw the custom’s eye to a product, compelling them to pick the product up for a closer look and, ideally, buy. This process is commonly used on bath and body or cosmetic labels. If a customer finds a bottle visually appealing and notices details on the surface, the immediate instinct is to reach out and feel the textured surface. If the product is picked up, studies have shown that the customer is twice as likely to purchase the product.
Manufacturers raise the surface of a label by applying a texture in a process called embossing. The process can also include integrating a foil substrate onto another, to create the appearance of a foil stamp that will catch the customers’ eye.
There are three types of embossing methods manufacturers use. The first is the traditional embossing tool that includes two cylindrical die cuts made out of steel. The two are installed into a die station and aligned with the right amount of distance from each other, imprinting the facestock with a pattern that can be both seen and felt. The second type is called magnetic embossing dies, which are commonly used for paper-foil laminates and are ideal for short run custom labels. Potoplolymer is the last method for embossing. This method provides an alternative to steel plates and allows for both hot and cold foil plating, which can be attached to the end of any label feed process.
Embossing transforms products to help them to stand out among all the flat, lifeless packaging on the store shelves. When combined with an attractive label, a textured label works to engage the senses to create a natural desire within the customer. However, in addition to attracting customers to the product, the act of embossing fills microscopic cracks and crevices within the paper that would otherwise cause bleeding. The end result is an accurately printed label.
To learn more about embossing or to get a quote for embossing cosmetic labels, visit us at LabelValue.com.
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