Farmers' markets are about sharing fresh, local goods and promoting home-grown products.
In the coming months, stifling heat and humidity will diminish as Mother Nature brings crisp air and vibrant autumn foliage throughout the country. It's also the peak time of the year for open-air markets -- one great way to introduce your passion to potential consumers.
Patrons peruse fresh produce, sample tasty treats and scour craft stands for that special piece. The perks? Artisans also get face time with their customer base to establish relationships and build their brand.
Many small businesses begin this way. If you're already a superstar chocolatier among family, why not introduce your gift for crafting sweet confections to the community?
Start your planning now by doing some leg work.
- Call the event coordinator to inquire about fees and set-up restrictions.
- Create fliers with a standardized logo advertising your goods at the market and distribute them to friends, neighbors, professional groups and the like.
- Have a banner and business cards made with your logo and contact info, so you can dress up your vending locale and everyone will know who you are.
- Categorize products in bins and use identifying labels that are tough enough to weather the elements such as: Rhino 18483, Rhino 18484, Rhino 18482 and Rhino 1734523 polyester labels made for flat surfaces.
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